Consuming Kids
throws desperately
needed light on the
practices of a
relentless
multi-billion dollar
marketing machine
that now sells kids
and their parents
everything from junk
food and violent
video games to bogus
educational products
and the family car.
Drawing on the
insights of health
care professionals,
children's
advocates, and
industry insiders,
the film focuses on
the explosive growth
of child marketing
in the wake of
deregulation,
showing how youth
marketers have used
the latest advances
in psychology,
anthropology, and
neuroscience to
transform American
children into one of
the most powerful
and profitable
consumer
demographics in the
world. Consuming
Kids pushes back
against the
wholesale
commercialization of
childhood, raising
urgent questions
about the ethics of
children's marketing
and its impact on
the health and
well-being of kids
Anyone who has kids knows that any
life with kids is going to be
complicated, at least to some degree.
From extra laundry to bathing and
cooking and shopping and driving and
school and chores and crises and sports
and dance and toys and tantrums, there
is no shortage of complications.
You won’t get to ultra-simple if your
life includes children … but you can
find ways to simplify, no matter how
many kids you have.
